SEO vs SEM
Search Engine Optimization vs SEM
Organic SEO and SEM (paid advertising aka search engine marketing) are both effective ways to generate leads by increasing web traffic.
Organic search engine optimization (SEO) is the science of improving your ranking for generic terms on search engine results pages (SERPs) without paying for ads.
SEM (search engine marketing) is the use of paid advertising campaigns. This is available on most social media platforms as well as on privately owned and corporate websites.
SEO Search Engine Optimization
These are the financial benefits of organic search engine optimization vs paid online advertising campaigns:
Cost-Effective
SEO is an effective way to increase traffic to your website long term without paying for click charges. SEM (paid search engine marketing) can be very expensive.
Long Term Results
The amount of time required for organic SEO to show results takes longer than SEM but when good rankings are achieved, they will last far into the future.
ROI Advantage
An optimized website increases visits and sales when compared to a poorly optimized one. You can maintain a good rank once it is achieved organically.
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You may not realize this, but the longer you wait to optimize your website for generic search terms, the more potential clients you will miss out on. Don’t let those opportunities go to your competition.