Search Engine Optimization vs SEM

Organic SEO and SEM (paid advertising) are both effective ways to generate leads ny increasing web traffic. Organic search engine optimization is the practice of improving the ranking of web pages on search engine results pages (SERPs) without paying for ads.

SEO Search Engine Optimization

These are the financial benefits of organic search engine optimization vs paid online advertising campaigns:


SEO is an effective way to increase traffic to your website for free. Paid search engine advertising can be expensive.

Long Term Results

The amount of time required for organic SEO to show results is longer but when good rankings are achieved, they will last far into the future.

ROI Advantage

An optimized website increases visits and sales when compared to a poorly optimized one.


You may not realize this, but the longer you wait to optimize your website for generic search terms, the more potential clients you will miss out on. Don’t let those opportunities go to your competition.